Subtle Racism in the Media

Have you ever noticed that certain ads are geared towards the attraction of certain individuals? Known as target marketing, it gets the attention of the certain individuals it is directed to.

Recently, there has been an observance of increased ads that are targeted towards individuals of a certain race, and these ads have a subtle hint of racism. From clothing style, eating habits, etc. companies have started using stereotypes as a tool for their marketing. Some ads go as far as to just show blunt racism, for example, Gap released an ad which has caused an uproar in the black community, but this is just one of the many others that go un-protested. The black community needs to unite and step up to racism in every way possible; even small hints of racism are not okay. Speaking out against racism will not only stop it, but prevent it in the future, and it will help other minorities as well.

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